Trademark is relevant to just about every aspect of your business. It is relevant to Social Media; Marketing; Sales; and Mergers and Acquisitions. It’s relevant to Human Resources because protecting the company’s brand from departing/disgruntled employees depends on crafting employee nondisclosure and noncompete agreements to include trademark-specific provisions. (Don’t believe me? Ask the bands Pink Floyd, Steppenwolf, and Deep Purple. They all found themselves fighting with former band members about using the band’s name. The same thing happens in business.)

Join trademark attorney Elizabeth Russell for a lively, interactive excursion through trademark myths and opportunities you shouldn’t overlook.